New data shows that website traffic from Google search has dropped significantly since the introduction of AI Overviews, creating challenges for businesses that depend on organic search traffic. The trend has sparked debate about the future of search engine optimization.
According to multiple studies, AI Overviews now answer up to 40% of queries directly on the search results page, reducing the need for users to click through to websites. This has particularly impacted informational queries that previously drove significant traffic to content publishers.
Digital marketing experts are advising businesses to diversify their traffic sources and focus on creating content that AI Overviews cannot easily summarize. Some companies are also exploring partnerships with AI platforms to ensure their content is properly attributed.